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Content Strategist | Technical Writer

Hi! I'm Sean. I am an experienced content strategist, content marketer, and technical writer with a long track record of distilling complex concepts into simple, clear, and useful content. I’m also a self-taught developer with a love of learning and working with new technologies.

I’m currently working in the B2B SaaS space where I research and develop a wide range of content including developer tool walkthroughs, technical blog posts, implementation tutorials, and demo videos that help engineers quickly learn and realize value from our product.

In a nutshell, I like using words to solve problems between people and technology.

SELECT WRITING SAMPLES

Blog Post

APIs vs. Webhooks: What's the difference?

A top-of-funnel blog post and video on a foundational yet surprisingly nuanced topic aiming to establish thought leadership among mParticle's technical audience. Google began ranking this post in the top five results for the search term "APIs vs. Webhooks," where it remains today.

Product Documentation

Predictive Attributes feature guide

An end-to-end guide on mParticle's Predictive Attributes feature provides a conceptual introduction, high-value use cases, and the full user journey encompassing creating, viewing, troubleshooting, and using predictions. Since its release, this guide has played a crucial role in helping mParticle customers understand and get value out of this AI-powred feature.

Customer Story

Reverb customer story

Based on interviews with data engineers at Reverb, this piece tells the company's success story with mParticle, highlighting the engineering efficiencies and customer data use cases that mParticle was able to unlock.

Email Newsletter

mParticle Developer Digest Email

An issue of the mParticle Developer Digest, an email newsletter that I curated, wrote, and optimized. Written in a light, funny, and engaging tone, this newsletter is tailored to mParticle's engineering customers and highlights select technical content, both from within mParticle and the broader data engineering community.

Technical Tutorial

Implement an mParticle data plan in an eCommerce app

A tutorial and accompanying sample application demonstrating how engineers can use mParticle’s Data Plan Builder and Snippet tool to efficiently translate data plans into production code, and how this process helps reduce errors and improve data collection consistency across platforms.

Technical Tutorial

How to install and start using FFmpeg in under 10 minutes

An installation guide written for Editframe that walks readers through how to install and begin using FFmpeg––a popular tool that enables many of the same video editing use cases as Editframe. This post is geared towards developers who want to quickly begin using FFmpeg on their platform of choice and familiarize themselves with the basic syntax of FFmpeg video editing commands.

Sales Enablement

Sales enablement guide: Value-based pricing

A piece of sales enablement material that educated mParticle sales teams on a new pricing strategy called value-based pricing. Its goal was to help sellers articulate the value of this pricing structure to current and potential customers, and equip them with talking points, real-world use cases, and competitive differentiation strategies.